CommCard is a new use of technology but one which is perceived by more and more business personnel to be one that is needed. Rather like a strip of velcro it can hold lots and lots of types of media together and keep them stuck in one place, whilst also permitting them to be dynamic. It's exciting stuff for sure, and long overdue, but it is not for everyone.
And the only way you'll find out is to have a look at what other businesses are doing with it. P2 Home